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Apple Inc. (AAPL) will start selling a white version of its iPhone 4 in the next few weeks, following a delay of 10 months, according to three people with knowledge of the plans.
The new model will be available from AT&T Inc. (T) and Verizon Wireless by the end of April, said one of the people, who asked not to be identified because the plans aren’t public. The release was stalled as Apple resolved manufacturing challenges, including paint that peeled under heat, one person said.

Adding a white model may help spur demand as Apple works on the next generation of its top-selling product. Apple, the world’s largest technology company by market value, isn’t planning to unveil a new iPhone at its June developers’ conference, breaking with its practice in past years, two people familiar with the matter said. It may instead introduce the next iPhone in September, according to Mike Abramsky, an analyst at RBC Capital Markets in Toronto.

After releasing the iPhone 4 in June, Apple announced the delay of the white version, citing unspecified manufacturing trouble. Complications with a sensor used in the device was one difficulty, one of the people said. Until now, it’s only been available in black.

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