Everything is becoming mobile. While the cell phone was only used to make calls or send a text message a few years ago, the technology has developed so rapidly that the mobile phone of today has actually become a mini-PC. For many people an indispensable mini-PC. New generations of mobile phones have become complete portals used for telephone calls, to send and receive e-mails and texting, to view video messages, listen to music, browse on the internet, collect and transfer information and watch television. For both the private and the corporate user, the cell phone is indispensable, and there is no escaping the need for mobile applications.
The market is now flooded with mobile products, services and apps and the industry of mobile applications will certainly develop further at high speed. For businesses, the future of mobile applications presents attractive opportunities.
Triodor has identified several trends for the mobile applications market and industry for the coming years.
Micro-payments for example, will really take off. Fewer and fewer people will pay cash or use debit cards or chip cards for payments. Instead, is will be customary to pay by mobile phone, either by a realtime money transfer, or by holding the phone in front of a scanner.
In view of the declining effectiveness of traditional advertising, due to the increasing time people spend using their mobile phones rather than radio and television, mobile advertising is becoming increasingly interesting for commercial parties. There is a guaranteed coverage, the ads can be highly personalised and the results of a marketing activity are directly measurable.
The market for apps for the mobile phone will continue to grow, especially the corporate market.
Location-based technologies are becoming more sophisticated and user-friendly. Such so-called locative technologies enable people to position themselves and others in a specific geographic location and to link information to a particular location.
The same goes for technologies and applications specifically aimed at social media environments such as Twitter, MySpace and Facebook. As the use of social media increases and social media platforms and environments expand and become more sophisticated, so will the number of social media technologies.
Another development concerns the technology of augmented reality. This technology involves mainly the realistic addition of computer-generated images to direct, real-time images. Instead of showing information (or advertisements) on traditional and isolated screens, the data are projected into the field of vision of the user.
A final, and perhaps most important trend is the much improved security for applications and technologies that are the driving force behind these developments, and which make scaleable commercialization possible.
In conclusion, a lot is happening in the market for mobile applications. Because mobile technology is relatively new, there are few experienced developers in this area. Fortunately, Triodor is highly successful in finding and retaining these professionals. It would be our pleasure to tell you why.